A distinguished ad agency with nearly a century of experience, yet no established design system for their digital presence.

A long-awaited site refresh. Global and U.S. web design system for Leo Burnett. A new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper and traces of a green pen, tying the agency’s 85-year legacy to the modern era. My role was to support the Creative Director by leading all UI design efforts, building a comprehensive component library, and exploring clean, editorial-style layouts that worked seamlessly across both U.S. and international sites.