Shopify’s Enterprise Marketing team had a wide range of unbranded, inconsistent marketing materials. The existing brand guidelines lacked the depth and flexibility needed to cover all touchpoints across their marketing ecosystem.

At Haus, we took their foundational branding toolkit and elevated it into a comprehensive, scalable design system. Our goal was to ensure consistency across every medium—from extended guides and landing pages to ad campaigns and marketing decks. As one of two designers on the project, my role was to develop flexible components, layouts, and typographic styles that could adapt seamlessly across all marketing touchpoints. I was also responsible for all the abstract illustrations, infographics and photoshop treatments.