Twitter Innovators is an awards recognition program celebrating and highlighting the most standout work by media agencies on Twitter. 2022’s program — set to kick off with entries opening at Cannes Lion ‘22 — needed a impactful visual identity and revamped webpage to generate intrigue, inform audiences and capture entries.

My role was to lead the design on Haus side, teamed up with Twitter marketing team and create a flexible visual language that felt exciting. We then adapted the system to a teaser video, email, social, and a webpage to inform, excite contestants and capture submissions. We also created a style guide and toolkit for Twitter partners to easily lift for other campaign needs.