Celebrating agencies tha lit up the timeline.

Twitter Innovators is an awards recognition program celebrating and highlighting the most standout work by media agencies on Twitter. 2022’s program — set to kick off with entries opening at Cannes Lion ‘22 — needed a impactful visual identity and revamped webpage to generate intrigue, inform audiences and capture entries. Working at Haus, my role was to teamed up with Twitter marketing team to create a flexible visual language that felt exciting. We then adapted the system to a teaser video, email, social, and a webpage to inform, excite contestants and capture submissions. We also created a style guide and toolkit for Twitter partners to easily lift for other campaign needs.